Anny Chih

I was at a social entrepreneurship conference this past weekend where I met a very tall young lady who was looking to open a vegan bistro in Vancouver for non-vegans. We talked for all of two minutes because I think I offended her when I said “…like The Foundation. I love that place!” No, her bistro isn’t going to be like The Foundation at all. It’s going to feature uber-healthy nutritious vegan dishes targeted towards regular Joes who won’t know that what they’re eating isn’t actually meat. “Hmm” I thought, “I don’t know what you’re planning on putting in there to make the average Joe think they’re eating non-vegan, but I think you’re missing a major target market if you’re opening a vegan restaurant but refuse to target the vegan crowd.”